Our Network
B2B PodPros features industry-leading voices
from the IT, HR, and B2B space. We attract founders, b2b marketers, HR and IT professionals who desire to level up their game.
95% of our listeners are based in North America, Europe & Australia. They are decision makers who are excited to learn about new tools and resources that will help them be more efficient and work smarter.
Brands we help grow:
Featured Shows
Confessions of a B2B Entrepreneur
Hosted by Tom Hunt
The SaaS Podcast
Hosted by Omer Khan
One Knight In Product
Hosted by Jason Knight
Fullfunnel Podcast
Hosted by Andrei Zinkevich & Vladimir Blagojevic
Software Defined Talk
Hosted by Brandon Whichard
The Digital Transformation Podcast
Hosted by Kevin Craine
Bringing the Human back to Human Resources
Hosted by Traci Chernoff
Everybody Hates HR
Hosted by Lola & Velisa
WITH B2B PODPROS
Here's What You Get
Omnichannel Opportunities
We don't just execute podcast ad spots. Several of our podcasters also have newsletters, a LinkedIn audience and are willing to invite guests (from the sponsor brand) on their show.
LinkedIn-based Audience Targeting
We strategically use a proprietary system to get your podcast ad heard by your ICP (ideal customer profile) on LinkedIn. This is a game changer! (*US & Canada only)
Weekly Reporting
Weekly check-in and campaign performance update from us every Monday. Plus a live Google sheet where you can see links and timestamps where your ad went live for each podcast.
Done-For-You Campaign Management
Our highly trained in-house team coordinates, schedules, and manages your campaign completely for you.
Category Bundles
We thoughtfully handpick 4-7 podcasts we feel has an audience that is similar to your ideal customer profile. For a typical starter campaign, ads are shared across 4-7 podcasts in your niche category.
Tracking & Measurement
Done for you tracking URLs with UTM parameters are provided for each podcast. This will help you determine the quality of traffic each show is generating to your website.
Custom Host-read ads
We craft a genuine sounding host-read ad with call-to-action that gets past the listener's *BS filter. Each podcaster will record their own version of the ad so it sounds authentic making it less likely to be skipped over.
High converting ad placement
Mid-roll or pre-roll ad placement. While the typical pre-recorded ad averages just 27 seconds, our host-read ads are approximately 45-60 seconds in length. We'll also create video ads for the podcasters who have a YouTube channel.
© Innovators Can Laugh Podcast Media Network LLC