We thoughtfully handpick reputable b2b podcasters in our community. All of our podcasters have a podcast that is rated 10% or higher, have published at least 30 episodes, and have built a loyal following. We're also big into tracking and measuring the performance of our campaigns. Custom UTM links are provided to each podcaster so you can see which podcasts are driving quality traffic to your site. About our community, it consists of reputable b2b marketers, founders and consultants. We chat daily via Slack and meet regularly through zoom meetups.

We will provide (or your team) UTM tracking links that each podcaster will use when inserting a CTA for your brand for each episode. Also, we will provide other suggestions on how to gauge the performance of the campaign.

Reach new audiences and generate quality leads (as determined by UTM tracking links and qualitative survey data) in as little as two weeks. Most campaigns generate a ROAS of 4X or higher (based on our estimates). See case studies for more info.

We will provide detailed information about each podcast's audience, average monthly downloads, and the host when we send out a proposal. Information will also include details about their newsletter (if they have one) and links to their podcast, LinkedIn profile, and newsletter. The majority of our b2b creators have a global podcast rating of 10% or better, have had at least 30 episodes published, and have 5k or more LinkedIn followers.

While the typical pre-recorded ad averages just 27 seconds, our host-read ads will average 30-55 seconds. Hear real examples of host-read ads we've ran for clients when you click on each podcast.

Yes! Several of our podcasters have a YouTube channel. So, we've started creating video ads (for free) on behalf of our sponsors for these shows. With YouTube now being the most popular destination for podcast consumption, it's imperative that you work with podcasts that are also on YouTube. You can see examples of video ads we've created here.

Pricing reflects the types of podcasts we bundle for you and includes all coordination, approvals management, writing/recording, reporting, etc. We book 18 episodes minimum spread across 4-5 podcasts for your basic campaign which can range anywhere from $8,500 - $25,000 depending on the shows and their reach.

Packages generally include host-read evergreen ads, pre-roll or mid-roll placement, video ads for YouTube, podcast guest opportunities, & LinkedIn ICP targeting with a guaranteed number of downloads.

My name is Eric Melchor. I'm a former growth marketer and helped generate an additional $300k in ARR through guest podcasting for clients like OptiMonk and Bonjoro. I'm also the founder of a B2B podcast community and host of the Innovators Can Laugh podcast. You absolutely do not have to work with me, but helping brands grow through podcasting has been one of the biggest successes in my career.

If we choose to work with you, I will hold your hand during the entire process. Starting with a kick-off call, I will explain how the campaign will work, what to expect, and also provide you updates on campaign deliverables. During our collaboration, if you have any questions, you can always send me an email and I will do my best to get back to you within 24 hours.

You will have access to a live Notion sheet where you can see links to the recordings and approximate time stamps where your ad is placed.

Possibly! While we cannot promise that you will be featured as a guest, each podcast host can decide if they'd like to interview you for their podcast.

B2BPodPros is a trade name for Innovators Can Laugh Podcast Media Network LLC. Address is 2211 S Kirkwood, #35. Houston, TX. 77077, United States.