5 Great Examples of a B2B Influencer Campaign

Legit question - what does a B2B influencer marketing campaign look like?

You keep hearing all the hype -

"Influencer marketing is hot right now!"

"To win mindshare you gotta work with influencers"

"If you're not taking advantage of this digital real estate, someone else will"

But the question is - what can a b2b influencer actually do for you and your brand?

Well, here are 5 examples:

1. Podcast Host Read Ads

Through host reads ads on targeted b2b related podcasts, you can reach your ideal customers effortlessly. The key is to invest in long-term ad sponsorships on relevant podcasts.

2. LinkedIn Post

A creator can spark fast curiosity about a product (especially when a personal experience is involved) by writing a LinkedIn storytelling post.

This can also work with carousels or Twitter threads.

3. Newsletter Highlight

Does the b2b creator have a newsletter?

Including 2-3 sentences about a sponsor, usually in the form of saying "A Big Thank You to Our Sponsor..." is another example of an influencer campaign.

launch a b2b influencer podcast campaign

4. LinkedIn Live Feature

If the b2b influencer occassionally host LinkedIn live events, then why not ask them if you can be the sponsor?

I've seen this first hand work great. The creator draws 300 registrees, 100 people show up, and during the event, the creator talks about the sponsor live and mentions what they like about the product.

And by including a link to the brand in the event details and follow up email, it's an easy way to drive a high quality audience to the brand's site.

5. YouTube Video Sponsorship

Many b2b influencers are expanding into other channels like TikTok and YouTube. Another good way to get in front of an ideal audience is to offer to sponsor their channel or some videos.

This is espcially advantageous if the creators has a thousand followers or more which is excellent in the b2b marketing space.

👉 See how we are driving high quality leads for a SaaS brand that is doing $35M in ARR

See Case Study

👉 How Custom Podcast Episodes and Omnichannel Storytelling Boosted Landbot’s Credibility and Visibility Among Decision-Makers

👉 How LinkedIn Targeting and Industry-Leading Voices Boosted Cocoon’s Brand Visibility and Organic Traffic

👉 How LinkedIn Storytelling, Guest Interviews, and YouTube Ads Elevated Planable’s Brand Visibility and Generated Leads