Including a "Where Did You Hear About Us?" field in your signup form is crucial for tracking attribution. For example, at Bonjoro, this addition revealed that 10% of new customers first heard about us through podcasts. This simple field can provide valuable insights into how your podcast ads are performing.

Ensure each ad ends with a strong, clear call to action. Don't leave listeners guessing about the next step. Whether you want them to visit your website, sign up for a free trial, or complete another action, make it explicit and easy to follow.

Provide each podcaster with a custom UTM tracking link and ensure they add a text call to action at the top of the episode description, hyperlinked with this custom link. This allows for precise tracking of traffic and conversions generated by each podcast, giving you clear data on performance.

Based on performance analysis, ads running before the 12-minute mark tend to drive the most website traffic. Positioning your ad early in the episode helps ensure it captures the listener's attention before potential drop-off points.

Equip podcasters with media assets such as images, icons, logos, and videos. For video podcasts, these assets can be used to create video commercials, providing extra exposure for your brand. This strategy is currently being utilized effectively for clients at B2B Podpros.

Lastly, always track your results using the UTM tracking links. Identify which podcasters generate high-quality leads and consider extending your collaboration to other formats like webinars, LinkedIn live events, or newsletters.

By following these tips, you can significantly improve your podcast advertising campaign. For more resources on optimizing your podcast sponsorships, visit b2bpodpros.com.