Alright, picture this: You're a content marketer, eyeing the B2B playground, and bam! You see the podcast advertising flag waving at you.
Linking up your brand with those B2B podcast rebels could mean more eyes on your biz, a gang of new customers, and a chance for folks to really vibe with your brand – way beyond a snoozy About page or a quick video tease. So, the million-dollar question: How do you pick the perfect B2B podcast advertising network to kick your marketing game up a notch?
Cracking the Code on Top B2B Podcast Advertising Networks
Let’s keep it real – when you're hunting for the ultimate B2B podcast advertising hookup, you gotta scope out what they bring to the table. Big shots like Spotify throw in pricing parties like cost-per-mile (CPM) and programmatic advertising but you want a network that's your marketing soulmate, vibing with your brand goals and strategy.
Now, size up the scene – what's their reach and who's hanging out in their audience? Some networks are like a marketing buffet, serving up a mix of everything. Others are all about B2B, SaaS, E-commerce, or the startup hustle. And hey, don’t forget to tap into the word on the street – user reviews spill the tea on how fellow marketers are rocking these podcast ad spots.
As you ride the B2B podcast wave, arming yourself with the lowdown on these networks is your secret sauce for cooking up a killer marketing strategy. Get ready to turn heads and make waves in the B2B scene – podcast style! 🚀
1 - B2BPodPros
Connect with High-quality audiences and get new leads by partnering with some of the most recognizable faces in the B2B / Startup / Marketing world.
➡️ Get a quote – (fast and easy)
2 - iheartmedia
Podcast Network created for and hosted by advertising and marketing industry leaders.
Some podcasts in the iheartmedia ad network include:
The Future Legends of Advertising Podcast: Marketing All-Stars in Riveting Conversation. Hosted by marketing luminaries, Ross Martin, president of Known, and Hayley Romer, former Chief Revenue Officer and Publisher at The Atlantic.
Math and Magic: Stories from the Frontiers of Marketing. Hosted by iHeartMedia Chairman and CEO Bob Pittman. Guests include Gwyneth Paltrow, Allen Grubman, Paris Hilton, Angela Yee and Jon Bon Jovi, to hear how they’ve used data and creativity to push business into the future.
➡️ Get a quote – (must create an account first)
3 - Wildcast
A podcast ad marketplace for business, tech, Ecomm, Saas, B2B, and B2C audiences.
Some podcasts in the ad network include:
Global Dispatches – the longest running international affairs podcast features in-depth interviews with policymakers, journalists and experts around the world who discuss global news, international relations, global development and key trends driving world affairs.
Conversations with Coleman – honest conversations with leading intellectuals on polarized issues in the realm of race, politics and culture in the West.
➡️ Get a quote – (must create an account first)
AI-powered podcast advertising. Can reach millions of listeners with their intelligent ad targeting solutions.
➡️ Get a quote – (must create an account first)
5 – Advertisecast
Combines an industry-leading ad buying and management platform with full-service agency capabilities to reduce the typical friction involved with podcast advertising.
The portal gives you the ability to select podcasts by reach, CPM, Gender, and Average age, average income, and average education.
Some podcasts in the ad network include:
BiggerPockets Daily – takes the real estate investing wisdom contained in tens of thousands of BiggerPockets blog articles and converts it into a convenient daily experience.
The Kara Goldin Show – sits down with today’s most fascinating entrepreneurs, disruptors, and changemakers for a no-holds-barred discussion on how they overcame long odds on the road to start-up success.
➡️ Get a quote – (must create an account first)
👉 See how we are driving high quality leads for a SaaS brand that is doing $35M in ARR
Other posts around podcast marketing you might enjoy:
👉 5 Examples of a B2B Influencer Campaign
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