Biggest client to date signed—a SaaS unicorn in HR Tech! 🚀

Let’s Build in Public – October 👊

↳ This month, we’re celebrating our largest client yet, a global HR Tech platform out of San Francisco!

To hit their goals, we’ve launched two strategic podcast ad campaigns: one tailored to HR executives, the other to tech founders.

B2B PodPros 11 month birthday was Oct. 15th. We have done paid sponsorships with 35 b2b podcasters (WOW). Here’s a detailed breakdown of the metrics.

CAMPAIGNS:
- Total – 11
- Most participated by one podcaster – 5
- Avg. no of campaigns per podcaster – 1.7
- Avg. new campaign length in wks per client – 4
- Avg. renewal campaign length in wks per client - 12 💥

Let’s Build in Public - $10k paid to b2b podcasters in September 🚀

The Big Achievement this month is managing 4 podcast advertising campaigns for fast growing SaaS brands: 2 based in Europe, 2 based in the US.

Achievements to celebrate:

▶ launched first LinkedIn ICP targeting campaign.....

10 months ago, we launched B2B PodPros and I shared my plans on how we're going to make podcast group sponsorships for SaaS brands easy.

Here is a review on how we've innovated our service offering since then:

✔ Nov-23 – Economies of Sponsorship
Provided SaaS brands the opportunity to buy group podcast ad sponsorships. This covers more surface in terms of reach, while minimizing time.

The stakes were pretty high.

I had recently gotten laid off (3rd time in past four years).

I wasn’t scared jumping into a new industry and moving to Europe without a job.

(I had been in this situation before multiple times and always believed in my ability to find work)

But after three years of not being able to land a secure job with steady income for a long period of time, I decided to bet on myself...

The idea was simple:

– reach out to other b2b podcasters like myself who wouldn’t mind having a SaaS company sponsor their show

$8,618 paid out to b2b podcast influencers last month 🚀

Achievements to celebrate:

▶ 3 new campaigns launched 🚀

↳ Campaigns are podcast group sponsorships of minimum 18x new episodes spread across 5 different podcasts. Clients are a leave management platform, leading hybrid cloud solution and a web visitor tool ideal for marketers in the B2B space.

$5,685 paid out to b2b podcasters last month 🚀

▶ a client renewed for another 3-month campaign 🚀

↳ The renewal campaign is a podcast group sponsorship of 85x new episodes spread across 9 different podcasts. Client is a SaaS European scaleup with 250+ employees that does around $35M+ in ARR.

▶ New Resource page launched

Now that I’ve launched a new service business and have to ‘sell’ and close leads, I’m not ashamed to say that I sucked at my first few sales calls.

The part I got wrong was that I went straight into talking about how great my product was.

Instead, I should have been asking:

- What are your goals and timeline?

- What metrics are you responsible for?

▶ 2 new campaigns launched 🚀

↳ Campaigns are podcast group sponsorships of 18x new episodes spread across 5 different podcasts. Clients are high growth SaaS brands that create tools ideal for marketers in the B2B space.

↳ One campaign is a multi-channel approach that consists of 18x new podcasts host-read ad spots, 3x LinkedIn storytelling posts, and 3 newsletter sponsorships.

When you decide to launch a business..

You go from having one job to having around five or six

(And making a lot less)

The key is to define what those jobs are and plan for someone else fulfilling them later down the road.

Until then, you just gotta keep on juggling 🙂

Let’s Build in Public - Merry Christmas 🎄

The Big Loss this year was getting laid off from a company I thought I would spend the next 5-6 years.

So when life gives you lemons, make lemonade. 🍋

Realizing there is an opportunity to form a network of b2b podcasts like mine, I created the Innovators Can Laugh b2b podcast media network.

Wrapping up the first 3 months of launching the new biz: