This brand grew to $200M in revenue.

And their primary growth channel was non-traditional.

Spending $2,200,000+ per month, Athletic Greens has sponsored “hundreds” of podcasters.

“Hi, this episode is brought to you by Athletic Greens”

I’ve heard this promo many times listening to some of my favorite podcasts.

Athletic Greens’ podcast ad strategy is all about “playing the long game,” says CRO Jonathan Corne.

▶ They’re not looking to hit it and quit it with its podcast partners, so it’s developed a strategy to decide who it wants to team up with for the long haul.

▶ Corne learned that frequency is key to podcast advertising, given that it can sometimes take “a couple of ad reads for the audience to get familiar with the brand”.

▶ Athletic Greens relies on post-purchase surveys to determine effectiveness.

Now, they are focused on working with podcast hosts and other influencers to reach their audiences across platforms instead of building brand trust and awareness with podcast ads alone.

It's never been a more exciting time for a company to become a daily part of their customer's lives through endorsement media channels like podcasts and newsletters. If you are a SaaS brand and need help with your podcast ad strategy and execution, think of us. If you are in another industry, check out podmuse - a full service podcast agency.