Welcome Fullfunnel Listeners
Want to implement buyer-centric, full-funnel account-based marketing that drives demand? Check out Fullfunnel.io
Streamline Your Podcast Ad Strategy
Skip the guesswork. Understand how to confidentally make a decision when it comes to podcast advertising.
What You’ll Learn:
- Ad Formats & Placement: Understand the differences and which ones are the best converting
- Niche vs large podcast ad networks: What are the Pros and Cons
- Crafting High-Impact Ads: The key components to crafting an ad that skips the listeners *BS filter
- Performance Tracking: The techniques to measure success and improve ROI
- Budgeting: How much does it costs to run an ad on the WSJ vs working directly with a b2b podcast
- Podcast campaign tips: Insights from podcast ad campaigns we've implemented for SaaS brands
Are Podcast Ads Worth It?
How Podcast Ads Became a High-Impact Growth Channel for Dealfront
ROAS ~ 4.2X, Listens: 19,260
How Deel used podcast advertising to reach HR leaders and Startup Founders
ROAS ~ 8X, Listens: 21,888
How LinkedIn Targeting and Industry-Leading Voices Boosted Cocoon’s Brand Visibility and Organic Traffic
ROAS ~ 5.1X, Listens: 6,400
Podcasting & Sponsorships: What You Need to Know
Eric shares the essentials of finding sponsors for niche podcasts, what it takes to attract advertisers, and why building relationships is key. He also reveals his step-by-step approach to helping podcasters secure deals, from the minimum requirements to working with advertisers that align perfectly with your audience.
Demand generation through B2B thought leaders and sponsorships
Eric Melchor chats with Andrei Zinkevich from FullFunnel about raising brand awareness through sponsorships, podcasts and industry thought leaders.
Leveraging Podcasts and Sponsorships for B2B Growth
Eric Melchor chats with Nemanja Zivkovic about strategies for influencer marketing, podcast monetization, measuring advertising effectiveness, and building an engaged community of podcasters on the Funky Marketing podcast.
How B2B Companies Can Grow Through Podcasting
B2B podcasts that have been around for a few years have managed to build a credible online presence as well as a loyal audience who tunes in regularly. It would then make sense from a strategic perspective for B2B companies to leverage these podcasts to help grow their own brands. How can they do it? What should they be looking out for?
© Innovators Can Laugh Podcast Media Network LLC