Niche podcast ad network categories:
- Business
- Entertainment / Storytelling
- Politics / News
- Cultural / Arts
- Women's Lifestyle
- Sports
- Music
- Wellness
- Family
- Niche
access full list in this Google sheet here.
Niche Podcast Networks Are a Goldmine for Advertisers
Podcasts have become a staple in our daily lives, offering something for everyone—not just tech enthusiasts or true crime aficionados. Whether people are commuting, cooking, or working out, podcasts are their go-to source for learning, laughing, and staying informed.
But here’s the real game-changer: podcasts don’t just entertain—they create genuine connections.
That’s where niche podcast networks shine. These networks focus on specific topics—like fitness, law, sports, or even horse riding (yes, it’s a thing!)—and cater to audiences with shared passions. Unlike massive networks that try to be everything to everyone, niche networks deliver content that resonates deeply with their listeners.
For advertisers, this is a goldmine. Imagine selling a fitness product and getting your ad in front of a health-conscious audience already invested in wellness. Niche podcast networks align the right brands with the right listeners, making your message more impactful and memorable.
Now let’s take a closer look at some of the coolest niche podcast networks out there. These networks cover all kinds of interests, so there’s something for everyone—and every advertiser.
Business
B2B PodPros
Category: Business/B2B Marketing
Genres: SaaS, B2B Marketing, HR, Digital Transformation, Web3, AI
B2B PodPros is a community driven podcast network focused on helping midsize and enterprise SaaS businesses reach new audiences. In addition to host-read ads on b2b related podcasts, they also reach have a unique way of reaching an advertiser's target audience on LinkedIn.
Oil and Gas Global Network (OGGN)
Category: Industry/Business
Genres: Podcasts related to the energy sector, especially oil and gas industry news and insights.
The Oil and Gas Global Network (OGGN) offers podcasts that focus on the latest news, trends, and innovations within the oil and gas industry. With shows covering everything from energy production to career advice, it’s an invaluable network for professionals looking to stay ahead in the fast-evolving energy sector. OGGN is also ideal for businesses looking to connect with an industry-specific audience.
Marketing Podcasts Network
Category: Business/Marketing
Genres: Marketing strategies, trends, and advertising insights.
The Marketing Podcasts Network brings together a variety of shows focusing on marketing strategies, trends, and techniques. From advertising insights to social media strategies, this network offers in-depth discussions aimed at helping businesses, entrepreneurs, and marketers thrive. It’s a great resource for anyone looking to enhance their marketing knowledge or stay up-to-date on industry changes.
The Diversity Movement Podcast Network (DMPN)
Category: Business/DEI
Genres: DEI (Diversity, Equity, Inclusion) topics focused on business culture, leadership, and equity insights.
The Diversity Movement Podcast Network (DMPN) features shows that focus on Diversity, Equity, and Inclusion (DEI) in business and society. It offers engaging conversations on leadership, cultural awareness, and creating inclusive workplaces. Ideal for companies and individuals passionate about fostering equity and driving positive change.
C-Suite Network
Category: Business/Leadership
Genres: Business leadership, entrepreneurship, and executive advice.
The C-Suite Network focuses on podcasts and video shows for business leaders, entrepreneurs, and executives. Topics include leadership strategies, business insights, and personal development tips for professionals at the top of their game. This network is a hub for those seeking advice from industry experts and thought leaders.
🟡 choose mid-roll ad placements (lowest skip over rate)
🟡 choose host-read ads (higher converting than pre-recorded ads)
🟡 include a CTA at the top of the show description
🟡 hyperlink CTA with a UTM link for tracking
🟡 add a “where did you hear about us?” field box in your signup form
Don't forget to provide media assets to the podcaster including video. Since YouTube is now the number one destination for podcast consumption, you want to partner with podcasters that have a YouTube channel and are willing to create and include a video ad into their video recordings.
Public Media Marketing
Category: Business/Marketing
Genres: Marketing and promotional strategies for media and brands.
Public Media Marketing supports podcasts and public media by providing marketing and promotional strategies tailored to independent creators and networks. It specializes in amplifying public radio-style and educational content, making it a valuable resource for advertisers and creators in the nonprofit and public sectors.
WRK Defined
Category: Business/Career/Workplace
Genres: Career Development, Workplace Culture
WRK Defined is a podcast network focusing on professional growth, career development, and workplace culture. Its content offers insights, advice, and stories to help listeners navigate career challenges and redefine success at work.
Entertainment / Storytelling
Evergreen Podcasts
Category: General Entertainment
Genres: Diverse genres including storytelling, history, business, and pop culture.
The Evergreen Podcast Network is a jack-of-all-trades, covering topics like history, business, and pop culture. It’s perfect for brands that want a broad audience but still care about quality content.
Bloody Disgusting Podcast Network
Category: Entertainment/Horror
Genres: Horror and thriller genres including stories, movie reviews, and industry news.
This network delivers spine-tingling podcasts focused on horror, thrillers, and the macabre. It features podcasts about horror movies, storytelling, and discussions about all things creepy, appealing to fans of the genre. It’s a perfect destination for those who love a good scare.
Fable & Folly Network
Category: Storytelling/Fiction
Genres: Scripted storytelling, fiction, and dramatized podcasts.
Fable & Folly is a network of scripted audio dramas, immersive storytelling, and fictional podcasts. Its shows range from fantasy and sci-fi to mystery and romance, offering high-quality, narrative-driven content. This network is a haven for listeners who love imaginative and well-produced audio fiction.
Realm
Category: Storytelling/Fiction
Genres: Immersive, scripted audio entertainment and storytelling.
The Realm specializes in immersive, scripted audio storytelling across genres like sci-fi, fantasy, and horror. It combines high-quality production with compelling narratives, making it a favorite for fans of audio dramas and fiction. It’s perfect for listeners who love getting lost in imaginative worlds.
Authentic Shows
Category: General Entertainment
Genres: General entertainment, storytelling, and cultural topics.
Authentic Shows provides a variety of podcasts with a focus on storytelling, entertainment, and cultural topics. The network emphasizes relatable and authentic content that connects with everyday listeners. It’s a versatile platform for audiences seeking genuine, engaging shows across multiple genres.
PodcastOne
Category: General Entertainment
Genres: A variety of genres, including sports, entertainment, and lifestyle.
PodcastOne offers a diverse range of shows, including sports, entertainment, and lifestyle podcasts. Featuring celebrities, influencers, and industry experts, it’s one of the largest networks, connecting advertisers with a wide audience. It’s an ideal platform for brands seeking reach across multiple demographics.
Forever Dog Podcast Network
Category: General Entertainment
Genres: Comedy, storytelling, and innovative entertainment including scripted audio dramas.
Forever Dog focuses on diverse entertainment, comedy, and storytelling podcasts. The network features unique and creative shows, including scripted audio dramas and offbeat humor. It’s a great space for listeners who enjoy innovative and unconventional content, as well as advertisers looking to tap into a trendy and engaged audience.
PRX (Public Radio Exchange)
Category: Journalism/Storytelling
Genres: Independent storytelling, journalism, and public radio-style content.
PRX is a leading producer and distributor of public radio and independent podcasts. Its shows focus on storytelling, journalism, and thought-provoking content, including award-winning series like This American Life. It’s a hub for listeners who value high-quality, in-depth audio content.
Politics / News
We Are Libertarians
Category: Politics
Genres: Political commentary and discussions centered on libertarian views.
We Are Libertarians focuses on delivering political commentary from a libertarian perspective. The network offers podcasts that dive into issues such as individual rights, limited government, and free-market solutions to modern-day challenges. It's an excellent platform for those interested in the libertarian approach to politics and policy.
Vanguard Podcast Network
Category: Politics/News
Genres: News, politics, and social commentary with a progressive focus.
Vanguard Podcast Network focuses on progressive topics, offering shows about social justice, news, and advocacy. Its podcasts often highlight marginalized voices and push for positive change in society. It’s a valuable platform for those interested in activism and civic engagement.
Crooked Media
Category: Politics
Genres: Progressive politics, culture, and social commentary.
Crooked Media offers podcasts focused on progressive politics, cultural commentary, and activism. Shows like Pod Save America and others feature candid discussions about current events, policy, and social change. This network is ideal for politically engaged audiences and advertisers with a focus on civic and social issues.
Cultural / Arts
Broadway Podcast Network
Category: Arts/Theatre
Genres: Theatre, Broadway, and performance arts-focused content.
The Broadway Podcast Network is a platform dedicated to bringing the world of Broadway to audio through a diverse range of podcasts. It offers behind-the-scenes content, interviews with theater professionals, and stories from the Broadway community, providing an immersive experience for theater enthusiasts.
Latino Pods
Category: Cultural/General
Genres: Spanish-language and Latin American culture, business, and lifestyle topics.
Latino Pods is a network of Spanish-language podcasts that explore topics such as culture, lifestyle, business, and current affairs. Aimed at the Latinx community, it features diverse content that speaks to the needs and interests of Spanish-speaking audiences worldwide. Whether you’re seeking entertainment, career advice, or cultural discussions, Latino Pods provides a platform that resonates deeply with its audience.
Latina Podcasters Network
Category: Cultural/Empowerment
Genres: Podcasts by and for Latina voices covering culture, lifestyle, and empowerment.
The Latina Podcasters Network is dedicated to empowering Latina voices by providing podcasts that focus on culture, personal growth, and societal issues from a Latinx perspective. The network features a variety of shows that celebrate Latina identity, address challenges faced by the community, and uplift diverse stories. It's a valuable resource for those looking to connect with Latinx culture and perspectives.
Gifted Sounds Network
Category: Community/Culture
Genres: Creative, cultural, and community-based podcasts.
Gifted Sounds focuses on diverse, community-driven podcasts spanning culture, creativity, and social topics. Its mission is to amplify underrepresented voices, offering a mix of entertainment, education, and thought-provoking discussions. It’s ideal for listeners seeking unique perspectives and fresh ideas.
Mocha Podcasts Network
Category: Cultural/Empowerment
Genres: Podcasts highlighting Black and Brown voices in business, culture, and social issues.
The Mocha Podcasts Network amplifies Black and Brown voices with shows focusing on culture, business, and social issues. It provides a platform for diverse creators to share their stories and perspectives, creating a strong sense of representation. It’s a go-to for those wanting to explore the richness of Black and Brown experiences.
Gallery Media Group Network
Category: Lifestyle/Pop Culture
Genres: Lifestyle, pop culture, and wellness content designed for modern audiences.
Gallery Media Group Network, hosted on ART19, is a podcast network focusing on lifestyle, pop culture, and wellness. It caters to audiences interested in entertainment, modern culture, and personal development. With shows often centered around relatable, trendy, and inspiring content, it’s an ideal space for advertisers targeting younger, lifestyle-oriented demographics.
GonnaGeek Podcast Network
Category: Geek Culture
Genres: Technology, geek culture, and entertainment.
GonnaGeek specializes in geek culture podcasts, including topics like tech, gaming, comics, and pop culture. With a fun and community-driven vibe, the network appeals to passionate fans of all things nerdy. It’s a great fit for brands targeting tech-savvy and entertainment-focused audiences.
Women's
OSSA Collective
Category: Women's Lifestyle
Genres: Women-centric content covering various lifestyle, wellness, and empowerment topics.
The OSSA Collective is dedicated to amplifying women’s voices through podcasts that touch on topics like wellness, business, and personal empowerment. It serves as a platform for women in various fields, offering a supportive community where female listeners can access content that resonates with their lives and aspirations. From self-care to career advice, OSSA offers empowering content for modern women.
Media Girls on Tour
Category: Women's Empowerment
Genres: Content promoting women empowerment and entrepreneurship.
Media Girls on Tour is a network that focuses on empowering women in media and business. The podcasts offer content centered around entrepreneurship, leadership, and personal growth, providing valuable insights for women looking to thrive in their careers. It’s a great platform for women who want to succeed, lead, and make an impact in the media and business worlds.
Dear Media
Category: Women's Lifestyle
Genres: Female-focused lifestyle, wellness, and business podcasts.
Dear Media is a female-focused podcast network offering lifestyle, wellness, business, and personal development content. With shows hosted by influential voices, the network caters to modern women looking for inspiration, practical advice, and entertainment. It’s a powerful platform for advertisers targeting women in key lifestyle markets.
Women In Media
Category: Women's Empowerment
Genres: Female-focused, on a mission to uplift and inspire
The Women in Media Network is a new home for underrepresented voices on a mission to uplift, inspire, and empower. It's a movement towards a diverse, equitable media landscape where women's stories are not only heard, but influential.
Sound Advice FM
Category: Women's Lifestyle
Genres: Women-focused content covering personal growth, leadership, and lifestyle.
Sound Advice FM delivers women-focused podcasts on personal growth, leadership, and lifestyle. Its shows inspire and empower women to lead fulfilled, purpose-driven lives. It’s a great platform for listeners seeking uplifting and motivational content tailored for women.
Sports
Blue Wire Podcasts
Category: Sports
Genres: Sports and athletic-focused podcasts covering analysis, commentary, and fan engagement.
Blue Wire specializes in sports-centric podcasts covering analysis, commentary, and fan-driven content. With shows about professional leagues, college sports, and athlete interviews, it connects deeply with sports enthusiasts. Advertisers targeting passionate sports fans will find this network particularly valuable.
Horse Radio Network
Category: Sports / Niche Lifestyle
Genres: Equestrian and horse-related topics, including care, competitions, and lifestyle.
Yes, there’s a podcast network just for horse lovers! From caring for horses to equestrian sports, the Horse Radio Network caters to riders and enthusiasts alike. If you’re a brand in this space—think saddles, gear, or events—this is where your audience lives.
Sports History Network
Category: Sports/History
Genres: History and commentary on sports events and personalities.
The Sports History Network offers podcasts that explore the rich history of sports, covering iconic events, athletes, and teams from the past. It’s perfect for sports enthusiasts who enjoy diving into the stories behind their favorite games. The network appeals to history buffs and fans of nostalgic sports moments.
Esports Future Podcast Network (EsportsFPN)
Category: Sports / Gaming
Genres: Esports and gaming-related content.
EsportsFPN focuses on podcasts about esports, gaming, and the professional gaming industry. It covers topics like competitive gaming, industry trends, and player insights, catering to gaming enthusiasts and professionals alike. This network is perfect for brands targeting the growing and passionate esports audience.
Music
Pantheon Podcasts
Category: Music
Genres: Music-centric podcasts covering history, industry insights, and artist profiles.
Pantheon Podcasts is dedicated to music enthusiasts, offering shows that explore music history, artist profiles, and industry stories. From classic rock to indie, it caters to fans of all genres while diving into the cultural impact of music. It’s a must-listen for anyone passionate about the stories behind the tunes.
ICN (Indie Creative Network)
Category: Cultural/Music
Genres: Urban, cultural, and music-based podcasts with an international focus.
ICN highlights urban culture, international music, and community-centered topics. It offers podcasts that explore art, lifestyle, and global perspectives, connecting listeners to diverse voices and stories. This network appeals to audiences looking for culturally rich and globally minded content.
Sound Talent Media
Category: Music
Genres: Music industry and artist-focused podcasts.
Sound Talent Media features podcasts about the music industry, focusing on artists, behind-the-scenes stories, and the creative process. It’s a hub for musicians and fans alike, offering insights into the industry and deep dives into music culture. Ideal for listeners who want to connect with the stories behind the music.
Wellness
MindBodySpirit.fm
Category: Wellness/Spirituality
Genres: Wellness, spirituality, mindfulness, and alternative healing.
Looking for some inner peace? This MindBodySpirit podcast network is all about wellness, mindfulness, and spirituality. Its shows attract people who are into meditation, alternative healing, and self-care. It’s a dream come true for brands that focus on health, supplements, or mental wellness.
Pleasure Podcasts
Category: Wellness/Relationships
Genres: Sexuality, relationships, and wellness-focused content.
Pleasure Podcasts features shows about relationships, sexuality, and intimacy, offering candid, educational, and often humorous takes on these topics. With a mix of expert advice and personal stories, the network is perfect for listeners exploring personal growth and connection. Advertisers in the wellness and lifestyle space will find a highly engaged audience here.
Family
ABF Creative
Category: Family/Children
Genres: Podcasts aimed at children and families, often featuring diverse cultural stories.
ABF Creative is a podcast network designed for children and families, with a focus on diverse and culturally rich stories. The content emphasizes storytelling that educates and entertains, making it a great choice for parents seeking engaging and inclusive audio experiences for their kids.
GeekDad Podcast Network
Category: Family/Geek Culture
Genres: Family-friendly geek culture, including tech, science, and games.
GeekDad is all about geek culture and family life, featuring podcasts on technology, gaming, science, and parenting. It’s a haven for parents who love sharing their passions with their kids and enjoy content that celebrates curiosity and creativity. The network is ideal for tech-savvy and family-oriented listeners.
Niche
Democracy Group
Category: Civic Engagement
Genres: Civic engagement, democracy, governance, and public affairs with a focus on creating informed citizens.
For people who love staying informed about politics and civic engagement, the Democracy Group offers podcasts that inspire and educate. Advertisers focused on nonprofits, advocacy, or news services can make a real impact here.
Chris Nesi (House of #EdTech)
Category: Education/Technology
Genres: Education technology, teaching tips, and digital classroom tools.
Chris Nesi’s podcast network, including the House of #EdTech, caters to educators looking to enhance their classrooms with technology. The network provides resources, interviews, and tips for integrating digital tools into education, helping teachers use technology to engage and empower students. It’s a go-to resource for those in the education field.
Mission Based Media
Category: Healthcare/Advocacy
Genres: Healthcare, social impact, and advocacy topics through storytelling.
Mission Based Media focuses on creating meaningful content that drives social change, particularly in healthcare and advocacy. The network showcases podcasts that feature stories of impact, innovation, and advocacy, often highlighting organizations and individuals dedicated to improving the world around them. It’s perfect for anyone interested in social good and healthcare-related discussions.
Archaeology Podcast Network
Category: Science/History
Genres: Archaeology, history, and related scientific discussions.
The Archaeology Podcast Network is a collection of podcasts that explore historical and archaeological topics, with a particular emphasis on scientific research, fieldwork, and discoveries from ancient civilizations. It’s a must-listen for history enthusiasts, students, and professionals in archaeology who want to stay updated on the latest findings and discussions in the field.
Legal Talk Network
Category: Legal
Genres: Law-focused podcasts including legal news, advice, and professional discussions.
If courtroom dramas or legal advice are your jam, this is the place to be. Legal Talk Network features podcasts about law and legal issues, perfect for lawyers, students, or anyone who needs to brush up on their rights. For advertisers, this network is gold if you’re selling legal services, software, or education tools.
Grace and Truth Press
Category: Faith/Religion
Genres: Christian and faith-based discussions and lifestyle podcasts.
Grace and Truth Press focuses on Christian and faith-based podcasts, with content designed to inspire and guide listeners in their spiritual journeys. Its shows often combine biblical teachings with practical life advice, creating a resource for those seeking faith-centered inspiration. Ideal for a Christian audience looking for encouragement and community.
The Investor’s Podcast Network
Category: Finance/Economics
Genres: Financial literacy, investment strategies, and economics.
The Investor’s Podcast Network provides finance and investing-focused content, including strategies, market analysis, and interviews with industry leaders. It’s designed for both novice and seasoned investors seeking actionable insights and education. This network is perfect for anyone looking to improve their financial literacy and investment skills.
Podcast sponsorships and advertising can be a fantastic way to expand your brand awareness and drive high quality leads. To make the most out of your campaign and ensure you get a positive ROI, here are some valuable tips:
Before Launch:
1/ test multiple podcasts in your niche (5-10 ideal shows). If you use a podcast campaign management service this will save you time and ensure precision in targeting
2/ run a 4-week test campaign across these podcasts
3/ provide the host with free access to your product so they can craft an ad script that is genuine and authentic
4/ Use UTM links in the CTA shown in the episode descripton to track the quality of traffic coming to your website.
After Launch:
1/ assess which podcasts drove quality traffic (leads, sales, good time on site length)
2/ remove poor performers and replace with new shows to test
3/ for shows that drive quality engagement, continue working with and explore if there are other cross-promotion opportunities (LinkedIn live events, newsletters, etc.)
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