• Establish Trust with Decision-Makers through Genuine Brand Association:
  Landbot wanted to reach prospective clients on a more personal level, showcasing its product through trusted voices in digital marketing and tech.

• Need for a Full-Service, Hands-Off Solution:
  With a limited internal team, Landbot sought a done-for-you service that could seamlessly handle podcast selection, guest coordination, and reporting.

1. In-Depth Storytelling Through Custom Episodes

We arranged guest appearances for Landbot’s founder on selected podcasts that attract digital marketers and startup leaders. By focusing on industry-specific topics and challenges, these episodes provided an authentic platform for the founder to share insights and product benefits, creating a deeper connection with decision-makers than traditional ads.

How long did it take to find the ideal podcasts?

Almost instantly since the podcasts that aligned with their ideal audience were already a part of the B2B PodPros podcaster community.

🎙️ (see example: Transforming Customer Service with AI: Landbot's CEO Jiaqi Pan Shares Insights and Strategies on the Marketing Spark podcast)

2. Showcase Product Usability with Podcaster Engagement

To add practical value, we offered podcasters participating in the campaign an extended free trial of the Landbot AI chat widget. One of the podcasters, Maja Voje, captured a video of her installing the widget on her site. She then shared the video walkthrough with her audience via her newsletter and LinkedIn followers. The video demonstrated the ease of setup and effectiveness of Landbot’s solution to over thousands of marketers and saas founders, increasing credibility through real-user experiences.

Was it painful to get the podcasters to use the tool? Actually no. Eric, founder of B2B PodPros, has developed strong relationships with many b2b podcasters over time. Through their podcaster meetups, Slack channel, and one-to-ones, Eric has developed a good working relationships with the hosts in his community / network.

📺 see the LinkedIn post that included a Landbot video walkthrough

• Enhanced Brand Credibility and Authority:
  By aligning with respected digital marketing and tech podcasters, Landbot established itself as a leading AI chatbot provider and built trust among its target audience.

• Breakthrough Beyond Traditional Ads:
  Landbot’s association with trusted b2b marketers/podcasters and hands-on product demonstrations offered a humanized approach to reach prospects, enhancing brand resonance and engagement.

How long did it take to see results?

Seeing results from a stand-alone podcast ad campaign can easily take 2-3 weeks. However, when combining LinkedIn storytelling posts and newsletter promotions, results happen much sooner. For this campaign, we began seeing results the first week of launch.