What we're known for (click to see shows)
In the process of building and can help with
WHY WORK WITH B2B PodPros?
1/ Custom Host-Read Ads: We excel in crafting personalized host-read ads that get past the listener's *BS filter, driving high quality leads for your brand.
2/ Experience White-Glove Service with a Community-Driven Edge: We’re not just another podcast ad network—we’re a 100% done-for-you solution. From handpicking the perfect podcasts for your campaign to managing communication, payments, and performance tracking, we handle it all.
What sets us apart? Our network isn’t just a collection of shows; it’s a thriving B2B podcast community. Our podcasters regularly connect through virtual events, Slack discussions, and collaborative initiatives. These deep relationships allow us to partner closely with each host, ensuring every campaign feels authentic and impactful.
When you work with us, you’re tapping into a trusted ecosystem that prioritizes meaningful connections between brands, agencies, and podcast audiences.
3/ Maximize Your ROI with Omnichannel Storytelling and Precision Targeting: We’re not just selling ad spots—we’re crafting multichannel campaigns that deliver real impact. Along with host-read ads, we offer YouTube video ads, LinkedIn storytelling posts, and custom podcast episodes featuring your brand as a guest.
But here’s the gamechanger: our proprietary LinkedIn ICP targeting ensures your message reaches the exact decision-makers you want to engage. It’s a smarter, more strategic way to turn podcast listeners into high-value leads.
FAQS FOR ADVERTISERS
How long is an ad read?
The ad reads are typically :45 - :60 seconds in length. Many times ad reads will exceed :60 seconds because of the free form nature of the ads.
Where is the ad placed in the episode?
We sell pre-roll ads that are in the content at the beginning of an episode as well as midroll ads that are in the middle of an episode.
How much does a podcast ad cost?
Ad rates vary depending on the size of the podcast’s listening audience. We typicall sell category bundles (ad spots on 5 to 8 podcasts over the span of 4-8 weeks or 20+ episodes).
What is the typical timeline for a campaign?
A 1-month test campaign is the average initial podcast campaign.
Why do I need a test campaign?
Test campaigns allow you to see which podcasts are performing well and which podcasts are not a good fit for your product. After the test campaign, we are able to optimize for maximum return should you want to continue advertising.
What is the average cost of a campaign?
We recommend that you invest no less than $5,000 in a podcast campaign. However, campaigns can range from $5,000-$30,000+
How do I track and measure the campaign results?
We provide each podcaster a custom url with utm tracking parameters along with a Bitly link. This allows us to see engagement in real time.
© Innovators Can Laugh Podcast Media Network LLC