I began giving free ‘Podcast Advertising 101’ workshops to B2B Marketing agencies like:

- Velocity Partners

- Isoline Communications

- B2B Content Generation: Napier

Here are some of the things I cover:

- A guide to costs
- Types of ad placements
- Dynamic vs ‘baked-in’ ads
- Listenership of b2b podcasts
- How to measure and track performance 📊
- Examples of successful b2b podcasts that accept advertising
- Tips and insights from overseeing b2b podcast ad campaigns for clients like Dealfront, Cocoon, Landbot, Planable & others

When you are stepping into something new, it’s always good to have someone who’s been there before to guide you. If interested in having me give a podcast advertising 101 to your team, feel free to reach out. 👊