We do not have infinite podcast ad spots available to provide sponsorship opportunities for everyone. On average, we only run one ad on a podcast for a duration of 4 - 12 weeks.

We thoughtfully handpick reputable b2b, Saas, tech, HR, Sales, cyber security, web3 and other industry podcasters in our community. All of our podcasters have a podcast that is rated 10% or higher, have published at least 30 episodes, and have built a loyal following. We're also big into tracking and measuring the performance of our campaigns. Custom UTM links are provided to each podcaster so you can see which podcasts are driving quality traffic to your site. Our podcaster community is one-of-a-kind as it consists of reputable marketers, founders and consultants. We chat daily via Slack and meet regularly through zoom meetups.

We will provide (or your team) UTM tracking links that each podcaster will use when inserting a CTA for your brand for each episode. Also, we will provide other suggestions on how to gauge the performance of the campaign.

Reach new audiences and generate quality leads (as determined by UTM tracking links and qualitative survey data) in as little as two weeks.

We will provide detailed information about each podcast's audience, average monthly downloads, and the host when we send out a proposal. Information will also include details about their newsletter (if they have one) and links to their podcast, LinkedIn profile, and newsletter. The majority of our podcasters have a global podcast rating of 10% or better, have had at least 30 episodes published, and have 5k or more LinkedIn followers.

While the typical pre-recorded ad averages just 27 seconds, our host-read ads will average 30-55 seconds. We will send an example after we have our first chat.

Yes! Several of our podcasters have a YouTube channel. So, we've started creating video ads (for free) on behalf of our sponsors for these shows. With YouTube now being the most popular destination for podcast consumption, it's imperative that you work with podcasts that are also on YouTube. You can see examples of video ads we've created here.

Pricing reflects the types of podcasts we bundle for you and includes all coordination, approvals management, writing/recording, reporting, etc.

Our basic package is $5,500 - $7,500 (depending on select podcasts). This includes a sponsorship of 5 different podcasts aligned to your target audience, 18 new episodes, spread out over four weeks.

My name is Eric Melchor. I'm a former growth marketer and helped generate an additional $300k in ARR through guest podcasting for clients like OptiMonk and Bonjoro. I'm also the founder of a B2B podcast community and host of the Innovators Can Laugh podcast. You absolutely do not have to work with me, but helping brands grow through podcasting has been one of the biggest successes in my career.

I'm here to hold your hand during the entire process. Starting with a kick-off call, I will explain how the campaign will work, what to expect, and also provide you updates on campaign deliverables. During our collaboration, if you have any questions, you can always send me an email and I will do my best to get back to you within 24 hours.

You will have access to a live Google sheet where you can see links to the recordings and approximate time stamps where your ad is placed.

Possibly! While we cannot promise that you will be featured as a guest, each podcast host can decide if they'd like to interview you for their podcast.

The first step is to get on our waiting list. After that, we will determine if we have podcasts that are a great product-audience fit and have available inventory (ad spots available). Afterwards, I will reach out and discuss next steps which could be to review our proposal or hop on a quick call to discuss more details. You are pretty much hands off. We are a done for you, zero effort podcast management service.

B2BPodPros is a trade name for Innovators Can Laugh Podcast Media Network LLC. Address is 2211 S Kirkwood, #35. Houston, TX. 77077, United States.