The Effective Podcast Commercial Script (Plug in play template)

The Effective Podcast Commercial Script (Plug in play template)

Podcast advertising is not considered a growth channel for marketers, but it should be. It’s a goldmine as podcast listeners are less inundated with advertising than other consumers. Think about it – during an average 30-minute podcast episode, there’s one ad. That’s it, just one!


So how can you create a solid podcast commercial script that can be used to generate awareness for your brand?

My podcast ad script creation process

When sponsors work with us, I do the following steps to create a strong ad:


- visit the brand’s website to learn about the product

- try using the product myself

- record what I like about the product (1 or 2 key features)

- visit G2 to read reviews about the product (or other 3rdparty review site)


Then I put all the pieces together to create authentic podcast ad copy.

are podcast host influencers

I just need a podcast ad scriptt

If you don’t have time for these steps, you can download a podcast ad script template here. It can be applied to almost every b2b product available. I’ve used this for clients’ in the past and it has worked well as it:


- Speaks the jargon of b2b professionals

- Addresses the pain points the audience experiences

- Highlights the strong benefits of the product

podcast commercial script

Key things to consider when writing a podcast ad script:

1/ Striking the Right Tone: The tone of your ad should align with the podcaster’s personality. Otherwise, it won’t sound genuine and it won’t resonate with your target audience.


2/ Crafting an Irresistible CTA: Although not mandatory, a compelling Call to Action (CTA) can elevate the performance of your podcast ad campaign. Whether it's directing listeners to a landing page, offering a special discount, or inviting them to engage on social media, make your CTA clear, concise, and irresistible.


3/ Keeping it concise - If it’s a mid-roll ad, aim for 30 to 55 seconds. If it’s a pre-roll ad, aim for 10-15 seconds.


For more tips on experimenting with podcast advertising as a growth channel, check out The Ultimate Podcast Sponsorship Checklist.

👉 See how we are driving high quality leads for a SaaS brand that is doing $35M in ARR

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