I thought my website copy was clear until I got the message above.

"what do you guys exactly do? Get more listeners? More sponsors? Explain clearly please"

If this one person was confused, that means dozens of other visitors were too.

So I replied:

"Hey, appreciate your honesty. We help midsize & enterprise SaaS brands reach new audiences via podcast advertising on handpicked b2b podcasts.

1 - Handpick podcasts that have an audience similar to your ICP
For a typical starter campaign, ads are shared across 14-24 podcast episodes.

2 - Craft a genuine sounding host-read ad with a call-to-action
For a typical starter campaign, ads are shared across 14-24 podcast episodes.

3 - Create video ads for the podcasters who have a YouTube channel
The typical pre-recorded ad averages just 27 seconds, our host-read ads are approximately 45-60 seconds in length.

4 - Make podcast advertising tracking & measurement easy
Done for you tracking URLs with UTM parameters are provided for each podcast. This will help you determine the quality of traffic each show is generating to your website.

5 - Provide weekly reporting
24/7 access to a Google sheet where you can see links and timestamps where your ad went live for each podcast. Plus a weekly check-in and campaign performance update from us.

6 - Done-for-you campaign management
Our highly trained in-house team coordinates, schedules, and manages your campaign completely for you.

7 - Omnichannel opportunities
We don't just execute podcast ad spots. Several of our podcasters also have newsletters, a LinkedIn audience and are willing to invite guests (from the sponsor brand) on their show.

8 - Reach your ICP on LinkedIn
We strategically use a proprietary system to get your podcast ad heard by your ICP (ideal customer profile) on LinkedIn. This is a game changer! (*US & Canada only)"

Hopefully he understands what we do now 😂

P.S. If you are not in the b2b space, but are looking for a trusted partner to help you with your podcast ad planning and strategy, check out Podmuse.